Denon DJ - Brand Manager
Thu, August 27, 2015

Overview of Job Function(s):

Reporting to the Director of Marketing, the job-holder will be responsible for coordinating all aspects of the marketing and communications mix for the Denon DJ brand within the inMusic portfolio.

About Denon DJ:

Denon DJ is a leading manufacturer of equipment for demanding professional DJs. Since the introduction of their first dual-rackmount CD player in 1992, Denon DJ has provided premium, innovative solutions for world-class performances night after night. Visit

Essential Job Responsibilities:

  1. Brand evangelist. In charge of the heat and height of the brand both internally and externally.
  2. Brand liaison to the global marketing team to develop and deliver engaging and creative campaigns, ATL and BTL, to support brand and product launch programs.
  3. Evaluate marketing campaign performance, create metrics and reports to track effectiveness, communicate results with relevant stakeholders and recommend changes as required.
  4. Ensure consistent brand/product messaging across all touch points; Brand website, social channels, packaging, press releases, marketing collateral, trade shows.
  5. Identify relevant media (on/off-line) adapt/create collateral, negotiate rates and monitor ROI.
  6. Drive all social media campaigns, promotions, and messaging for the brand.
  7. Organize and support trade and customer events from creation to build to implementation.
  8. Close liaison with the sales team to ensure all necessary tools are provided to internal sales teams, distributors and retail partners to support product launches and on-going marketing.
  9. Provide a monthly report on marketing and promotional activities, budget control and ROI.
  10. Monitor competitor product performance, pricing and promotional activity, providing summary and recommendations for subsequent activity to relevant stakeholders.

Key Behavioral Competencies:

  • A passion for and clear understanding of marketing principles.
  • Ability to work collaboratively within and across workgroups.
  • Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously.
  • Flexibility in competently juggling competing priorities and changing expectations.
  • Excellent written and verbal communication skills.
  • Creative drive and motivated self-starter.
  • Experience in project management with proven ability to meet deadlines and project goals.
  • Commercially focused with a 'can do’ attitude.
  • Able to communicate confidently with people at all levels within and outside the organization.
  • Strong work ethic with ability to work from initiative as well as implementing predefined strategies.


  • 4 Year College Degree-level qualification, MBA preferred,
  • 3-5 year (MI) Musical Instrument Industry background (or equivalent) experience.

This position is based in Cumberland, RI.

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